“Half the world is composed of people who have something to say and can’t, and the other half who have nothing to say and keep on saying it.”
– Robert Frost
Remember newspapers, the analog version of web-delivered news? We can take an extremely valuable page from their playbook and apply it to our demos…
Structure your demonstrations like a news article!
News organizations have been presenting information for several hundreds of years, in print and for the past three decades via the web, and they have learned some highly effective practices that we can employ in demonstrating software.